Ford Motor Co(F.N) has revealed at a media briefing that they plan to offer a diesel engine version of its best-selling F-150 pickup truck this spring, looking to gain a marketing edge as its main rivals ramp up more efficient pickups of their own.
Ford executives said they expect the F-150 diesel model with a 10-speed transmission to achieve 30 miles per gallon highway fuel efficiency, a level comparable to some midsize cars.
“We’re confident we’ll get there,” David Filipe, Ford vice president of powertrain engineering said ahead of the official launch announcement.
The diesel F-150 will cost between 2,400 dollars and 4,000 dollars more than a comparable gasoline truck, depending on the specific model, Ford executives said. The diesel engine will be manufactured at a Ford plant in Britain.
Ford executives said they expected that once production ramps up about five per cent of F-150 models will be ordered with the diesel engine. The model will be aimed at people who tow large recreational or work trailers.