THE announcement early in the week that Twitter will be locating its Africa office in Ghana and not as presumed in Nigeria has kicked up a storm.
Apart from a sense of entitlement, the fact suggests that Nigeria should be the natural choice. Nigeria has twenty-five million Twitter users as opposed to eight million in Ghana. Therefore, why Ghana?
Population size cannot be the only consideration. Other issues include purchasing power parity, ease of doing business, the security landscape, amongst others. It cannot be taken for granted that every organisation in Africa will have its headquarters in Nigeria, especially with the security challenges at this period, when people are being kidnapped on a daily basis for ransom, among other criminalities.
Again, huge deficit in infrastructure is a mojorcritarium. Electricity is epileptic, roads are death traps and nothing seems to be working. Efforts must, therefore, be redoubled to make Nigeria the indisputable preferred investment destination and this is the bottom line.