La Casera Apple Drink With New Flavor And Endorsement Brand

L-R: Managing Director, The La Casera Company (TLCC) PLC, Mr. Roland Ebelt; Deputy director Codex, Standard Organisation of Nigeria, SON, Dr Omolara Okunlola ; Drector Manufacturing Association of Nigeria, MAN, Mr Joseph Emoleke; Head of Food Codex, SON, Mrs Emordi Helen and Director TLCC, Mr Bayo Adeleke at the La Casera Apple Drink wears fresh new look  launch event in Lagos.

The La Casera Company Plc, makers of Nigeria’s leading Apple Carbonated Soft Drink has launched a fresh new look for its flagship brand, La Casera Apple Drink and adding more natural apple juice extract to the premium apple drink, which makes it the only Apple CSD with real apple juice extract in the Nigerian market.

The unveiling event held at the prestigious Oriental Hotel in Lagos to celebrate its dealers, consumers and other stakeholders for their loyalty, received several commendations from NAFDAC, SON, MAN, dealers and other relevant stakeholders that were present at the event reinforcing La Casera leadership in the CSD market.

According to the Managing Director, The La Casera Company (TLCC), Mr. Roland Ebelt, the launch of the repackaged La Casera Apple drink is a display of the company’s innovative, forward-thinking prowess and commitment to consumers’ satisfaction.

“La Casera Apple Drink in 50cl bottle which still remains the standard and quality which La Casera is known for, now wears a new colourful and attractive look with real apple fruit indicating an increase in real apple juice content in each bottle giving consumers more taste of real apple at an affordable price just to meet the thirst need of the average Nigerian who is always on the go.” he explained.

While delivering the welcome address, The Marketing Manager, The La Casera Company Plc. (TLCC), Mr. Bello Yusuf explained that the Nigerian CSD market commands a unique hold in the beverage sector of the economy with an estimated 49% of soft drinks volume sales and with the fresh new look of La Casera Apple drink, the company is set to make greater inroad into the market, as it now comes with more apple juice, combined with a refreshing and real apple taste.

 “Sixteen years down the line, the dynamics of the CSD market are not the same. Today, we have come to witness the rebirth of our flagship brand La Casera Apple Drink.So with the unveiling of the fresh new look of our flagship brand La Casera Apple drink, we are appreciating our teeming Consumers who have been supporting the brand for over 16 years. We thank these loyal consumers because without them we would not have achieved anything. The brand will continue doing its best to offer Nigerians the best apple drink in Sub Saharan African.” Bello said.

Nigeria’s Economic Survival Depends On Agriculture And Manufacturing Sectors – Buhari

As the nation grapples with severe economic crisis, President Muhammadu Buhari has said that its survival was dependent on the agricultural and manufacturing sector.

Buhari stated this at the 44th Annual General Meeting (AGM) of the Manufacturers Association of Nigeria (MAN) held at Transcorp Hilton hotel, Abuja on Thursday.

He lauded the association over the theme of the conference “Diversifying the Nigerian Economy: the Role of Government in Manufacturing”, saying it was timely.

He said: “This event is timely and the theme ‘Diversifying the Nigerian Economy: the Role of Government in Manufacturing’ quite apt as it is coming at a time when the nation is faced with the urgent need to diversify the economy in the light of dwindling price of crude oil in the global market. As you know, the dramatic fall in crude oil and other commodity prices has had a serious negative impact on world economies, especially countries like Nigeria which depended on one commodity for its export earnings.

“This Administration is convinced that the key to our quest for economic diversification and therefore survival lies in Agriculture and the Manufacturing sector. A strong manufacturing sector will create more jobs and wealth for our people. It will usher in sustainable economic prosperity because we will produce what we consume as a nation and generate foreign exchange by exporting any surplus.

“The Manufacturing sector is well positioned to be a major driver of Nigeria’s economic growth because of our immense natural resources and the entrepreneurial spirit of Nigerians. Government is therefore focused on implementing necessary policies and strategies aimed at unleashing the full potentials of manufacturing in Nigeria. We will rely heavily on your ideas and inputs at all stages of formulation and implementation of new industrial policies. For our part, we will remove bottlenecks and create a more business friendly environment.

“Distinguished Ladies and Gentlemen, our strategic plan to boost manufacturing activities in the country is supported by the Nigeria Industrial Revolution Plan (NIRP) and the National Enterprises Development Programme (NEDEP). These programs, present a clear road map towards an industrialised Nigerian economy.”

The president told the manufacturers that his government had made frantic efforts to improve the patronage of locally produced goods even as he asked them to expect an invitation from his government to help reposition the country.

“We are working on improving the patronage of locally made goods, bridging the gap between skills required by industry and those provided by our educational institutions and access to finance for our Small and Medium-Scale Enterprises (SMEs). We recognise that MAN and the other Organised Private Sector (OPS) groups are our key stakeholders in this journey and we will continue our engagement with you.

“As events unfold in the coming months, many of you will be called upon to play critical roles in the implementation of this Administration’s agenda. I implore you to avail us your wealth of experience so that together we can uplift our nation’s economy and social well-being”, he said.

Also speaking, the president, Dangote Group of companies, Alhaji Aligo Dangote, while delivering a lecture reemphasized the need for the country to urgently diversified the economy especially in the midst of the dwindling crude oil prices.

“Since the massive decline in the price of crude oil over the past two years, oil exporting nations, Nigeria inclusive, have been grappling with severe deterioration in their fiscal positions. It has yet again become very evident, that Nigeria urgently needs to develop other income streams by diversifying its economy since it can no longer depend solely on crude oil exports to fund its economy.

“Fortunately, Nigeria has huge latent potential which can propel economic diversification. Our country has at least 44 known minerals scattered across the length and breath of the country as well as a huge expanse of arable land that supports the growth of most tropical crops. Indeed, even crops which we would typically associate with temperate regions of the world are known to grow in the highlands of Jos, Adamawa and Obudu.

“As a nation, we need to stem the massive outflow of foreign exchange by weaning ourselves off our propensity to import what we can efficiently produce locally. Economic diversification through value addition for our domestic and export markets is the only way Nigeria will recover from its present economic predicament and achieve high levels of inclusive growth over a sustained period of time.

“At this juncture it is worth emphasizing that diversifying the Nigerian economy does not mean we should neglect our oil & gas sector. On the contrary, the oil & gas sector needs to be deepened and expanded to enable us unlock the full benefits in the hydrocarbon value chain”, he said.

He also outlined the roles of government in the diversification process sector of the economy.

“Although the diversification of the economy has to be private sector led, government at both the national and sub-national levels have a huge role to play in attracting and facilitating long term investments. Some of the key steps needed to be taken by government include the articulation of clear sector specific policies along with incentive packages that are commensurate with the risk inherent in each sector; More support for small and medium scale manufacturers, since many Nigerian manufacturers are relatively small with limited capital to support their investments; Boosting non-oil exports to bring in much needed foreign exchange, by ratifying and implementing the road-map recently developed the Nigerian Export Promotion Council.”

MAN President Urges Industrialists To #BuyNaija As Forex Stays Scarce

Mr Frank Jacobs, the President, Manufacturers Association of Nigeria (MAN), on Monday advised industrialists to look inwards in view of the current scarcity of foreign exchange.

Jacobs gave the advice in an interview with the News Agency of Nigeria (NAN) in Lagos.

“We are beginning to look inwards owing to the cumbersome nature in accessing foreign exchange to buy raw materials.

“The backward integration creates room for improved efficiency and a cost saving measures for businesses,’’ he said.

The MAN president said that this approach would create jobs for many teaming youths and improve business margins for domestic producers.

“The model has the tendency to reduce the cost of transportation for manufacturers and makes commodities more competitive in the market.

“This will create room for more people taking into manufacturing as a substitute for importation and raise the nation’s gross domestic product in the long run,’’ Jacobs said.