L-R: Managing Director, The La Casera Company (TLCC) PLC, Mr. Roland Ebelt; Deputy director Codex, Standard Organisation of Nigeria, SON, Dr Omolara Okunlola ; Drector Manufacturing Association of Nigeria, MAN, Mr Joseph Emoleke; Head of Food Codex, SON, Mrs Emordi Helen and Director TLCC, Mr Bayo Adeleke at the La Casera Apple Drink wears fresh new look launch event in Lagos.
The La Casera Company Plc, makers of Nigeria’s leading Apple Carbonated Soft Drink has launched a fresh new look for its flagship brand, La Casera Apple Drink and adding more natural apple juice extract to the premium apple drink, which makes it the only Apple CSD with real apple juice extract in the Nigerian market.
The unveiling event held at the prestigious Oriental Hotel in Lagos to celebrate its dealers, consumers and other stakeholders for their loyalty, received several commendations from NAFDAC, SON, MAN, dealers and other relevant stakeholders that were present at the event reinforcing La Casera leadership in the CSD market.
According to the Managing Director, The La Casera Company (TLCC), Mr. Roland Ebelt, the launch of the repackaged La Casera Apple drink is a display of the company’s innovative, forward-thinking prowess and commitment to consumers’ satisfaction.
“La Casera Apple Drink in 50cl bottle which still remains the standard and quality which La Casera is known for, now wears a new colourful and attractive look with real apple fruit indicating an increase in real apple juice content in each bottle giving consumers more taste of real apple at an affordable price just to meet the thirst need of the average Nigerian who is always on the go.” he explained.
While delivering the welcome address, The Marketing Manager, The La Casera Company Plc. (TLCC), Mr. Bello Yusuf explained that the Nigerian CSD market commands a unique hold in the beverage sector of the economy with an estimated 49% of soft drinks volume sales and with the fresh new look of La Casera Apple drink, the company is set to make greater inroad into the market, as it now comes with more apple juice, combined with a refreshing and real apple taste.
“Sixteen years down the line, the dynamics of the CSD market are not the same. Today, we have come to witness the rebirth of our flagship brand La Casera Apple Drink.So with the unveiling of the fresh new look of our flagship brand La Casera Apple drink, we are appreciating our teeming Consumers who have been supporting the brand for over 16 years. We thank these loyal consumers because without them we would not have achieved anything. The brand will continue doing its best to offer Nigerians the best apple drink in Sub Saharan African.” Bello said.