Rio 2016: NOC Unveils Media Partners

To ensure that Nigerians experience the magic of the Olympic Games, the Nigeria Olympic Committee (NOC) has unveiled broadcast and entertainment partners for the Rio 2016 Olympic Games. During a press parley yesterday, President of the NOC, Habu Gumel said that the broadcast partners – Nigeria Television Authority (NTA), DAAR Communications, Silverbird Communication and Smooth…”
Gbolahan Yusuf
March 30, 2016 11:36 am

To ensure that Nigerians experience the magic of the Olympic Games, the Nigeria Olympic Committee (NOC) has unveiled broadcast and entertainment partners for the Rio 2016 Olympic Games.

During a press parley yesterday, President of the NOC, Habu Gumel said that the broadcast partners – Nigeria Television Authority (NTA), DAAR Communications, Silverbird Communication and Smooth Promotion (HIP TV) – are coming in at a time when the official countdown of the Rio Olympic begins.

The NOC boss said the agreement is a major contribution to the long term financial stability of the Olympic Movement in Nigeria. He said the move is also significant as it demonstrates the NOC’s resolve to become a self-sustaining body.

Gumel said that the selected stations would consistently broadcast live sporting and entertainment events from the Games, noting that the collaboration is very good for Nigeria’s sporting fan. “For a commercial perspective, this model is a win-win situation, which will help the NOC realise funds to support the activities of the Olympic Movement in the country.”

He said through the partnership, the Olympic Games broadcast would reach the widest possible audience, expand sports coverage, promote Olympic values, attract the youths, exploit multiple media options/new technologies and build long term relationships. He said that the NOC would be celebrating the day in grand style in many states across Nigeria.

According to Gumel, the stations would offer viewers the chance to watch every Olympic event for the duration of the Games, delivering about 170 hours of live sports coverage across its various platforms during the games.

NTA’s General Manager (sports), Abdulrahman Ibn Mohammed said his station was committed to the NOC’s idea, noting that it is a welcome development. He said the NTA has been broadcasting the Olympics live since the 1984 Olympic Games in Los Angeles. “We are willing and ready to go and what we are doing today (yesterday) is a result of months of discussion between the NOC and the broadcast partners.

HIP TV boss, Ayo Animashaun said he was excited about the partnership, promising that his outfit would do everything possible to bring the entertainment side of the Olympics to Nigerians. “I am excited that we are the entertainment partner and my promise to Nigerians is that we will deliver.

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