In collaboration with the International Institute of Tropical Agriculture (IITA), Ibadan, Oyo State, The Guardian newspapers in a Nollywood-inspired Agriculture reality show, Corporate Farmers TV reality show, is set to make farming attractive to Nigerian youths. According to the Producer, Kunle Agboola, who represents Corporate Farmers International Limited (CFIL), the concept of the show was developed by CFIL and IITA and will be shot within the IITA facility in Ibadan.
Agboola explained that the 45 minutes, 62-day pre-recorded show will celebrate all contestants and also give awards to youths, non-governmental organisations and industries practicing and promoting agriculture in the country.
“The show will be in the mode of Idol Africa, Fame Project, Gulder Search and others. Its pilot airing platforms would be Channels TV, STV, AIT, NTA and AfricaMagic. We have also signed an agreement with Blue Pie and NETFLIX, which have the largest paid subscription, streaming site for film and TV worldwide.
The platform has about 75 million subscribers all over the world. Investors could recover about $95m (N32.5b) from the show, while the return on investments will be between 40 per cent to 150 per cent.”
While speaking at the occasion, which had in attendance some Nollywood personalities like Yemi Blaq, Yemi Branch, Uche Ogbodo, Rykardo Agbor among other top actors in attendance. Blaq expressed pleasure for being part of the historic event.