The Minister of Information and Culture, Alhaji Lai Mohammed, has asked Nigeria to embrace the growing Animation technology in order to benefit from what has become a $300-billion industry and which represents 25% of the global audiovisual market.
Addressing the opening ceremony of the 7th African Digital TV Development Seminar in Beijing, China, on Monday, the Minister said a developed animation industry in Nigeria will be a boost to the country’s already-established entertainment industry and make the country an outsourcing destination for global animation services.
”American animation has developed as America’s sixth largest pillar industry; in Japan, the animation industry has outperformed automobile, iron & steel industries to be the third largest industry; and South Korea has undertaken nearly one third of the global animation production business. Most of the segments in the animation industry are growing at the rate of 10% Year over Year, and some segments are growing at 15% Year on Year.
”The output value of global animation industry has reached over US$300 billion, and animation related derivatives have exceeded US$500 billion. The animation industry has gradually become a pillar of the national economy and a new economic growth engine in some countries,” he said.